As creative director of the Ku K'aay project, a luxury villa in Yucatán, Rodrigo led a comprehensive approach to architectural design and experience creation. His work encompassed everything from initial conceptualization to overseeing all aspects of the design, assembling a multidisciplinary team. The goal: to fuse modern luxury with Mayan heritage into an immersive experience that harmonizes with the jungle, prioritizing sustainability and cultural respect across the 10-hectare estate.

Rodrigo conceived the initial architectural concept that guided the Reyes Rios Larrain architecture firm in developing the design. The vision focused on seamless integration with the landscape, incorporating two private cenotes. The project included elements such as organic gardens, over 1.5 km of winding walkways, a chicken coop, and meditation areas. The selection of materials combined traditional Chukum stucco with modern sustainable practices. The resulting architecture creates comfortable spaces that maintain a strong connection with the surrounding jungle, innovating in sustainable luxury design.

The project also encompassed the curation of the complete guest experience, including the development of Ku K'aay's branding. Multisensory experiences were emphasized, from authentic Yucatecan cuisine to wellness offerings in natural settings. Lighting design was crucial, especially in the cenote cave, creating immersive atmospheres. As a finishing touch, Rodrigo designed several unique elements, including furniture pieces, decorative objects, and artwork, ensuring that every detail reflected the project's holistic vision and set new standards in luxury ecotourism and experiential design.